Google Shopping is the direct gateway to Google’s entire retail ecosystem. It enables e-commerce businesses to display image-based ads of specific products next to or above the organic search results. When a visitor makes a search on Google, Google’s algorithm scans its Merchant Centre catalogue to display products which are most relevant to the user’s search query. Simply put, when professionally optimised by an agency, your ads are placed in front of buyers who are looking to buy now, rather than wasting ad spend on visitors who aren’t.
We are the quintessential Google Ads agency; we specialise in generating revenue shifting results for all clients, making what appears a complex process – simple and demystifying Google’s process. This gives you absolute clarity on how Google Shopping Ads can be the driving force behind your sales.
Marketing One solely exists to offer clear, transparent & profit-maximising digital marketing solutions for our clients. We utilise a full suite of reporting tools from Agency Analytics to allow our customers to get a 10,000-foot overview of how their campaign is tracking right down to which ad are converting the best, how much has been spent, your campaign-wide CPC & CPA and much more.
We’re selective in the brands we work with because we’re under the belief that in order to deliver the killer results we are known for, we have to be truly passionate about the product on offer.
There’s a reason our clients have us signing NDA’s after the first few months because they want to secure their position within the market.
A priority-driven, methodical method to Google Shopping management is critical to attaining the best outcomes in terms of campaign wide conversion cost and return on Ad-spend.
Google Shopping campaigns perform in a highly dynamic marketplace with competitors rapidly changing and adapting their bidding strategy; product popularity constantly transferring. When you don’t have an expert agency managing, these fluctuations can cause campaigns to become unprofitable, and opportunities to capitalise on excessive acting products might be lost.
Through systematic monthly management, wasted spend can be stripped from the campaign and reallocated to more profitable segments to be explored & persued with the same level of aggression.
Your campaign manager is also the wizard behind the campaign ensuring any technical questions are answered with actual data.
End-to-end account setup, from scratch ensuring your Merchant Centre is properly optimised to scale the way we want to meet your goals. A full technical audit is also carried out.
We're done with the "ROI Driven Approach", we work to assemble actual forecasts based on search trends to give you actionable insights to make critical business decisions.
We listen to the heartbeat of Google's bidding and use it to make manual bidding decisions. We're against the use of SMART bidding from Google but we acknowledge the data it can provide in the infant stages of a campaign.
With our "M1 Framework" every detail is monitored. Our system hooks into all your data feeds (Shopify, GA, GSC, MailChimp, Instagram & Facebook) to present a birds-eye view of where time & money is being spent.
Fully customised product feed for Google Shopping ensuring you clear any compliance hurdles and automated product updates and inventory changes.
Are your competitors outperforming and buzzing with sales, while you’re struggling to optimise your campaigns to switch on a ‘sales autopilot’?
We’ve perfected our delivery process over the years to cement our ranking
whilst offering a unique strategy to each and every client.
Enhanced CPC is a bidding practice where you place a manual bid according to each keyword, and it permits Google to increase or lower that bid based on Google’s “opinion” of the total value of the click. This bid approach is amazing, but, we often see stronger results using full automation bid techniques – ideally Target CPA (tCPA).
This bidding approach doesn’t bit for individual keywords, as an alternative, we set a goal CPA in line with the campaign, and Google hits that CPA. Furthermore, with full automation, Google makes use of demographic data such as the user’s device, target audience & location and time of day indicators to bid on high-quality clicks. We can set various goals for individual stores, product ranges, offerings depending on each clients business goals and profitability.
The highest-performing customers that we have under management use completely automatic bid techniques and pull margin statistics in from the customer’s back-end into Google which informs our system to go after users who are higher quality and have greater buyer intent.
One worry from clients is that they are concerned if they grant Google full control over the campaigns bidding strategy. We undoubtedly understand this particular concern. However, after strengthening our automated bid techniques for clients which spend $500k+ p/year on Google Ads to clients that spend $3000 p/month, we have the case studies to show for it. We utilise Google’s algorithm to work with the campaign not against, we analyse the data and strategies they are applying and in time switch to manual bidding to allow for more granular control and optimisations of the campaign. At the end of the day, you can’t place full trust in a company which makes 70% of its revenue from it’s Ads! Many of our clients which double down on their Google Ads campaigns have been able to scale their business to multi-million dollar electrical, construction, real estate agencies as well as e-commerce stores.
A Google Ads strategy from Marketing One will encompass a complete personalised analysis of ways each keyword is performing, as well as continual adjustments and optimisations. By removing wasted spend on underperforming key phrases, campaigns and ad groups, and re-investing that expenditure in more practical, profitable aspects of the campaign, we can rapidly turn round the overall performance of a Google Ads campaign without further investment in ad spend!
By utilising the above bidding techniques to make adjustments to the campaign on the fly when sudden market events occur or when there is peak demand (for example a sweltering day and an aircon specialist is required urgently), as opposed to manually adjusting the bids once every week.
In regards to how we work to improve the overall Quality Score and reduce the Cost-Per-Click, which can be easy enough implemented through the early phases of the campaign review, there are two strategies we would recommend:
By conducting regular optimisations on a Google Ads campaign and making it as strong and cost-effective as possible in the early phases of management, it places our clients in a robust position to discover new strategical innovations which will allow us to get the leg up over the competition. In turn, this will enable us to take the clients campaign to new profitable heights!
We’re ready to answer any questions or advise how you can improve your online presence. Speak with a digital marketing specialist.
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